In an age when everything is changing faster from fashion to tech to personal care our relationship to fragrance is becoming more dynamic, too. Introducing, Barrett Fragrances a label which epitomises just that: chic, classic smells made for the modern person; luxury perfumes but without of the extortionate cost seen in the world of fragrance. Accessibility is their philosophy. Their blog post “The Benefit of Dupes” states how dupes are a smart way for budget friendly scent lovers to indulge. Barrett Fragrances emphasizes the point that you don’t have to sacrifice fragrance quality since you’re trying to be cost savvy. That falls in line with consumers’ increasing demand for value, authenticity and performance those who want to smell good, feel secure in the process but not pay the luxury markup. Barrett Fragrances also embraces the idea of fragrance as part of daily expression not something reserved for special occasions only. When a brand enables y...
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